TAT joins forces with THACCA and international embassies to launch the “BE MY GUEST” campaign from 26 June to 1 July 2025.
The initiative aims to spotlight the charm of Thailand through the “5 Must Do in Thailand” experience, capturing the hearts of global travelers and driving continued momentum for the Amazing Thailand Grand Tourism and Sports Year 2025.
The campaign seeks to build confidence and ignite travel inspiration through a Celebrity Marketing strategy, uniting top Thai and international influencers along with key opinion leaders from various fields. These distinguished guests of Thailand will embark on a journey to create “Grand Moments” that reflect meaningful and valuable travel experiences, while generating fresh, engaging content that showcases Thailand’s unique charm from new perspectives.
The campaign features renowned celebrities and influencers—representing diverse fields of Thai soft power—on an exciting mission across more than 10 curated routes under the “Thailand in the Box” concept, exploring top destinations nationwide. The campaign is expected to reach over 100 million impressions through their combined platforms and follower networks.
#BemyGuest #SoftPowerThailand # 5mustdointhailand #amazingthailand
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